https://www.amyeru.com/about daily 1.0 2025-03-30 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/1fafe9cd-e685-41db-9392-5ddcda86f9df/IMG_7084.JPG about - Hi there! I’m Amy, a product manager at LinkedIn (based in SF). I’m currently building Generative AI experiences to personalize our ads insights and recommendations. Other cool things I've done at LinkedIn include bringing memes to our Feed, redesigning our company pages, and launching our first consumer ads product. There’s a real person behind this screen, too! In my free time I’m learning how to play the electric guitar, filming dance videos, and finding the best matcha latte in the city. https://www.amyeru.com/work-1 daily 0.75 2025-03-23 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/36a59882-1414-4eab-955e-dbe4bfcaa5ac/Generative+AI+Insights+and+Recommendations https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/0f259498-7a4d-4507-a079-84251f6717b5/Sponsored+Influencer+Marketing https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/cdf19ce8-eef6-46ce-adc4-8fed23e0ec85/Company+Pages+Redesign https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/e6a4272f-2eb8-4b0e-bde8-cea60c158f71/Screenshot+2025-03-04+at+11.54.42%E2%80%AFPM.png https://www.amyeru.com/megaviral-classifiers daily 0.75 2025-03-26 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/14f4c594-4471-419b-aa67-6f22039f5874/images+%281%29.jpeg https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/dbf1d18f-d808-48e3-81bf-35d3767d845c/images+%282%29.jpeg https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/beee1b83-1aa6-49a2-b896-667265f6e325/images.jpeg https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/76b67f5c-eddf-4f54-a744-c8d001d3a678/Screenshot+2025-03-05+at+11.56.37%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/2238aadc-705b-488d-9847-60e4b2dd99c6/Screenshot+2025-03-04+at+11.54.42%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/ae7aeab9-faaa-4847-93d8-c057a96b5c04/Screenshot+2025-03-04+at+11.55.37%E2%80%AFPM.png https://www.amyeru.com/company-pages-redesign daily 0.75 2025-03-29 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/edc700d3-8eb4-4e3c-b0de-ab7c704ad5a2/B0.3.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/737628f8-1d5b-4809-b669-f1f728103e1b/B0.3-1.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/f9a53371-efcb-4b58-9230-73aab2be9b87/B0.3.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/173edbc5-adea-48b5-9af5-3e0d1467333f/top-card.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/ae8cbcd0-383e-476f-ae35-ac062a70b7cb/D2+-+Featured+Content+2.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/65985111-ece4-4e4b-8c79-960fd3dc4f6b/graph-nav.png https://www.amyeru.com/influencer-marketing daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/0fdf9cbe-83b3-4737-926e-683dae73326f/unsplash-image-DkfnGxoy5NI.jpg https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/1743468722256-DP7J50QKC4DVURW7BFHA/unsplash-image-Qm1HEHK_Jks.jpg https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/080d7731-2408-4120-8df1-0e593c247506/Screenshot+2025-03-05+at+11.09.40%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/7963e798-3ad8-4d9d-9a04-22a7638d41bf/Screenshot+2025-03-04+at+11.41.23%E2%80%AFPM+%282%29.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/a18299a3-79f8-41e2-80bd-d43b86854e09/Screenshot+2025-03-05+at+11.09.53%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/f3c2056d-d1e8-4664-963b-63c0c7fcdec2/Screenshot+2025-03-05+at+11.10.33%E2%80%AFPM.png https://www.amyeru.com/generative-ai daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/4e9d2923-a8fc-49d4-a338-8c01dbacca63/gai-assist https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/b1a1fd05-3dc7-4f81-a1d9-a8c0aa7c03c6/forecasting https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/05d4e391-756e-4371-aa8c-0152323ec5f2/Screenshot+2025-03-05+at+11.07.41%E2%80%AFPM.png https://www.amyeru.com/projects daily 0.75 2025-03-06 https://www.amyeru.com/projects/aurawine monthly 0.5 2025-03-30 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/4f4df54f-5c40-4995-a21d-f4ecf9bce254/aura_wine_logo_mockup.png projects - product design. - Re-energizing the way you enjoy wine. The ability to taste colors is caused by synesthesia, which happens when any two of our senses cross over. One synesthete might experience a bitter taste when they see the color purple, while another could smell roses when they hear a certain music note. While developing these wine auras, we took a survey of 150 wine lovers and asked them to associate flavors with colors. Common responses for green and yellow were “sour,” while pink and reds were “sweet.” Through consolidating these results, we created “flavor profiles” of emotions like satisfaction and sensuality. We drew inspiration from the most popular associations with primary colors to put together three auras of wine that you see in our best- selling trio: Pinot Noir, Sauvignon Blanc, and Roscato. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/31a10bf9-d0e5-4a2f-9dca-eb2db8cfcbe0/Aura_Wine_Bottles4.jpg projects - product design. Pictured from left to right: Roscato, Pinot Noir, Sauvignon Blanc https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/454990b4-066b-4d5c-bf8b-29f2af39255d/logo_brainstorm.png projects - product design. - A Thoughtful Logo. The logo of Aura Wine is an initialism of the label’s namesake (“A” and “W”) with a swirl on top as a characterization of one’s aural identity. It’s simple, meaningful, and elegant — which is emblematic of the experience we craft for drinkers of Aura Wine. Our brand is fun when it comes to exploring your senses, yet no-nonsense when it comes to choosing only all-natural and additive-free ingredients for your refined palette. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/97a16cf5-675d-4db1-bcc2-447a50e281ff/aura_wine_box2.png projects - product design. Aura wine box side. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/68ed6e93-5840-4356-b45d-e03bfbadd4fe/aura_wine_box1.png projects - product design. Aura wine box front. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/155a23a1-1a71-42b3-b01f-24d2dddabf8b/aura_white_wine.png projects - product design. Aura wine glass with logo. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/bfddd696-a6f3-48d5-9399-14a99066f779/Aura_Wine_Bottles1.png projects - product design. All three bottles of aura wine. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/92022360-e5d8-4c7a-8e15-3e24f040702c/Aura_Wine_Bottles2.png projects - product design. Two bottle beauty shot. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/52a3e7a6-46e0-4b03-ad81-95ac8bd383ed/Aura_Wine_Bottles3.png projects - product design. Single bottle beauty shot. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/22f8d7ce-2fa7-41a6-a797-38afc1f9378e/aura_wine_logo.png projects - product design. Aura Wine Logo. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/884ea716-f581-475a-bde2-b3d09486c47f/aura_wine_sign.png projects - product design. Aura Wine Logo Sign Mockup. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/8d835a31-3fa7-481a-9104-69b123f33541/aura_wine_logo_mockup.png projects - product design. https://www.amyeru.com/projects/code monthly 0.5 2025-02-07 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/1608151451754-UB1PU7SNWXLXDHHUTL5E/e3d47d7a-27da-4a84-b1d2-68f8f95976d5_LEGO_Mod2_2.7.1_Playtest.png projects - code. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/1608151421994-ZCPVUGWZS4MAUEWF4FHQ/538b58b9-0168-4d41-ac5c-cb0255a21f09_Capture4__1_.png projects - code. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/1608105676930-9YBUOE9S3RBB6GL60FVE/karting.png projects - code. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/1608107304655-5JUNIKQPZJMD0U5K384D/vr.jpg projects - code. - SURGE.on Camp PolyHacks 2020 // 1st Place Overall a virtual reality application that democratizes medical career paths for underrepresented communities. https://www.amyeru.com/projects/wineware monthly 0.5 2025-03-30 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/a406e0e8-9b2e-47ea-93b5-60df2c0499d6/UCD.png projects - system design. - Brainstorming. A major component of this project was the architecture and design of the Wineware system. On the right, you see a use case diagram, where we mapped out all the interactions a customer could interface with on the system, along with all the interactions an employee of Parrish Family Vineyard could have on the system. Scrolling down, you’ll see a Context Diagram which maps out each database (indicated by “D1, D2”), use case (numbered rounded boxes), actor (square boxes), and process (arrows). Warning: this one is kind of a doozy to look at. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/de765436-8c95-4dbf-a25e-b92556466eb1/Context+-+level+0+-+level+1+-+Context+diagram+%28done%29.png projects - system design. Level one diagram visualizing the inputs and outputs of various actors in the Wineware system. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/7807c13c-335e-4097-828b-8cf2f834cb07/Navigation+Diagram.png projects - system design. A sitemap of sorts. Following the “three clicks rule,” all main functions could be accessed within three clicks of the home page. https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/a51c692b-a590-482f-b5ea-22a152e7ee33/Screen+Shot+2022-03-28+at+1.24.13+PM.png projects - system design. Log In Wireframe https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/10bc4e5a-47bc-445c-bb26-de9d1701fd35/Screen+Shot+2022-03-28+at+1.24.26+PM.png projects - system design. Create Customer Profile Wireframe https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/acf28373-3e5f-4434-8fba-b8f71f0b1377/update_existing_profile.png projects - system design. Update Existing Profile https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/a2cdefce-5bf7-44ba-8cf7-7ba7d31fe2d1/create_reservation.png projects - system design. Create New Reservation https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/c35bccbf-4cdb-4710-bc6f-fc1f5e921abf/create_customer_notes.png projects - system design. Customer Notes https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/061ff31b-1a4b-416c-9717-02ed5e604b12/customer_check_in.png projects - system design. Edit Floor Plan https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/227bc0ca-a727-4360-be98-ff4dd32e1230/checkout_customer1.png projects - system design. Checkout Customer 1 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/eb239d14-4efc-4e06-a2fc-b971756faeae/checkout_customer2.png projects - system design. Checkout Customer 2 https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/1426f3ff-e5be-4a25-a080-94cdcf691612/compliance.png projects - system design. Compliance Check https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/8259341c-8e16-46de-a196-5c8125a54410/generate_reports.png projects - system design. Generate Reports https://images.squarespace-cdn.com/content/v1/5f0f4d8b86d63f29f74385d9/3fb33bc9-432e-4e88-868a-7eeb844f1dcd/record_inventory.png projects - system design. Record Inventory